Everyone has challenges in their lives, both professionally and personally. It is in how you handle these challenges that defines who you are and what you are able to accomplish. If you see a challenge and push it aside, you are one type of person. On the other hand, if you see a challenge and then strive to overcome it, you are a completely different type of person aren’t you?

Do whatever it takes to overcome your challenges. In the senior living community, you deal with challenges every day. From the sales perspective, you can eliminate some of those challenges by improving upon your goals. If you set goals, you are able to continuously strive for that goal, working through the challenges that arrive when they do.

You need to know what it takes to succeed.  Managers should work with salespeople to set goals.  Once those goals are in place, my advice to the salespeople is to set their own goals just a little bit higher.  Shoot for the moon and if you fall short, you are still among the stars.

Choose goals that are in harmony with your core values. You also need to consider what motivates you and others that can help you to achieve the goals you set. Now, let’s break this down.

Daily Destinations

If you want to be a top achiever, you will need to set goals. Goal setting does not have to be a hard task that is filled with uncertainty. By some surveys, only about five percent of all people living in North America are in fact committed to written goals? A concisely written goal is something you should have, not just a to do list.

The key is this: You need to think about goals in terms of the results. This is not busy work for you. Get in the habit of thinking about goals as the result of your actions.

Have you said these things in the past?

  • Goals do not work for me.
  • I have no idea what I want to be doing in five years.
  • Goals are just too hard and I’ll just fail at them anyway. Why bother?
  • I do not need goals.  I am doing just fine.

Sure, a quick fix is something that most people like and in today’s culture it has become easier than ever to find yourself desiring nothing but the fast answer, but the fact is, you need to work towards the longer, harder to achieve goals if you want better results.

The Benefits of Goals

If you take the time to understand the benefits of goals in your life, you will find numerous ways that they can improve who you are and what you offer. However, one of the benefits of goals that you should be focusing on is that goals give you a destination.

In other words, you cannot move ahead in your daily life if you do not know where you are going. If you have no destination, how can you plan today, tomorrow or any other day’s decisions?

You spend time planning your weekend, but have you thought further down the line? Do you plan your life? Once you put in place a path, you can make decisions that make that path a reality. If you are so focused on the path of least resistance, then you are going to regret the decisions you make.

How to Make SMART Goals

As you read through this, realize that the applications to goal setting are not just based on your personal life, but will roll over into your professional life as well. That is why they are included here.

To make goal making easier and to make it more successful, there is one approach that stands out from the rest. It is the SMART approach to developing goals. It is simple, but that does not mean it is not valuable. It works time and time again. Here’s what it means:

  • Specific (dates, numbers and times provided)
  • Measurable (thinking about end results)
  • Attainable (conscious about the feasibility of the aim)
  • Relevant (relating to your own life with the aim)
  • Timely (set time frames for different goals)

When you write goals, you need to ensure that all five of these aspects are included within your goal. You still need to be realistic. You need to ensure that the goals you set are relevant to your environment and to your future. You should not allow your goals to be influenced by others, either.

When you use the SMART approach, you articulate what you need to accomplish and what the end result will be when you get there.